Radio is Still Thriving in 2020!

It’s 2020! And at Media Partners Worldwide we are still experiencing a lot  of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones,

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TV Shifting to Impressions Measurement… Will Radio Follow?

The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of

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Why Instagram Should be in Your Marketing Plan

Instagram often gets neglected by marketers because they believe it will be of no use to their respective business or that their target market is not on there. With over

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5 Ways to Generate Leads for Small Business

5 Ways to Generate Leads for Small Businesses As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is

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9 Reasons to Include Podcasts in your Marketing Budget

1) It’s Targetable
Podcasts give advertisers the luxury of nailing down their target audience. Podcasters have the freedom to talk about any topic. From “new moms”, “wine and good food”, “health

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Quick Tips to Improve Your Facebook Marketing Campaign

Quick Tips to Improve Your Facebook Marketing Campaign Facebook is one of the most under-utilized online advertising channels, despite its popularity as a social media platform. With approximately 1.4 billion

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