What Does Corona Virus Mean for Advertising?

We have lived through Swine Flu, Ebola, SARS, and now Corona Virus. What makes Corona Virus unique is the fact that it is officially a pandemic. The point of this

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Messenger Marketing: Why It’s Hot

Mobile messaging is not a new technology or practice. We’ve all been doing it for years now. However, recent applications of its use in commerce has shown compelling reasons to

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Is Your Target Audience Feeling Tech-Fatigue?

All great things come to an end. Even the hyper-connected tech savvy consumer will eventually get tired of being on their phone constantly. A recent study from iHeartRadio sheds light

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Three Tips to Optimize Audio Ads

When advertisers are preparing a new spot for an audio advertisement, a lot of time is spent on deciding how long the spot should be. Westwood One wanted to see

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Radio is Still Thriving in 2020!

It’s 2020! And at Media Partners Worldwide we are still experiencing a lot  of interest in radio and audio, and with life life-changing technology at our fingertips like our smartphones,

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TV Shifting to Impressions Measurement… Will Radio Follow?

The Television Bureau of Advertising announced in late 2019 that it is planning to lead an industry wide change involving the transition from a rating-based to an impression-based system of

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Why Instagram Should be in Your Marketing Plan

Instagram often gets neglected by marketers because they believe it will be of no use to their respective business or that their target market is not on there. With over

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5 Ways to Generate Leads for Small Business

5 Ways to Generate Leads for Small Businesses As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is

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9 Reasons to Include Podcasts in your Marketing Budget

1) It’s Targetable
Podcasts give advertisers the luxury of nailing down their target audience. Podcasters have the freedom to talk about any topic. From “new moms”, “wine and good food”, “health

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Quick Tips to Improve Your Facebook Marketing Campaign

Quick Tips to Improve Your Facebook Marketing Campaign Facebook is one of the most under-utilized online advertising channels, despite its popularity as a social media platform. With approximately 1.4 billion

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