So your marketing campaign needs some work. You are seeking new initiatives and tools to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to help your business. Here are a few reasons why:
1. It is a natural progression
Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense you’d want your business to be a part of that. Videos are accessible, affordable, and their ROI has been tested and proven to work.
It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.
2. It is cost effective
Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity. All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.
3. It creates a community
Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.
This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.
4. It gives the option to provide education
You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.
Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.
5. It provides transparency
People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can look behind the scenes as part of these special live streaming presentations.
For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.
For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.com or call us directly at (562)439-3900