Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels out there today, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help you weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance

  • Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
  • Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.

  • Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting

  • Think about ways you can target your audience, such as by age, gender, interests or education. The more specific you are with targeting the stronger your engagement will be.
  • Create original posts, but don’t overwhelm your followers by post more than a few times a day.
  • Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
  • Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.

Analysis

  • Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
  • Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
  • Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.

For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.com or call us directly:(562)439-3900

Marketing and Sales Tips for Startups

Starting a business can be overwhelming, to say the least. Because small business owners have to be whatever their small business needs, it can be difficult to master all the nuances that go into sales or marketing. And if you are not a salesperson, to begin with, you face an even bigger challenge.

However, innovative marketing ideas that will set you apart from competitors is essential.

Here are some marketing tips and tricks to help you with your startup or small business:

1.Create Credibility 

Networking and sharing your expertise with others can help you prove your abilities to your community. After establishing your niche, channel your energy into assembling a culture around your business. You can do this by offering an insider’s perspective to those on the outside.

Entrepreneur.com gives a few suggestions on how to achieve this: ” A blog can offer laymen the chance to understand your trade with a new perspective. A webinar or a podcast can help viewers (or listeners) feel like experts in your field. Speaking at an incubator, expo or niche event can put you in the role of the teacher and allow you to share your groundbreaking ideas with an immediate audience.”

These methods will establish a level of credibility in your field, which is more apt to generate interested customers.

 

 

2. Get “Out There” 

Allow with establishing your niche and increasing your credibility, you need to “be everywhere.” You want to be that brand that people notice when they’re walking down the streets.Even if they don’t know what your startup does, they’ll recognize your name.

This means going above and beyond blogging and being active on social media. Although these platforms and services are important, you can do more.

According to Forbes.com, “Some examples would be commissioning a mural on building and covering the streets with chalk, paint or displays. You could also make up bumper stickers and t-shirts and give them to employees or as freebies at events. They may not be the most unusual, but a creative shirt not only lets people have the chance to be different, it will make others want to jump on board – think Zaarly shirts floating around the Bay Area.”

This may seem a little “out there” but if you following the same method as everyone else, you could get lost in the crowd. Don’t be invisible.

Also, help the people discover your content by improving your ranking on Google. Use hyper-targeted keywords to power your social media-based audience. There are many platforms that can help you do this, like Socedo, a social media automation tool, where you can, for example, find Twitter users who post content using your niche keywords and engage with them over time.

It will take a little bit of fight to get noticed but it will be worth the hard work in the end.

3. Listen To Your Customer   

Customers may at times defy logic, but they are usually right. If you want to know what your potential audience wants, you need to pay attention to what they are saying. Review data, interview customer service reps, build a rapport through email, create a survey and, above all, be open and ready to listen.

 

4. People and Places 

It never hurts to pair with an unexpected partner or place to promote your product. A great example of this is, “the time M&M’s were offered a starring role in E.T. The offer was turned down, so the film went with Reese’s Pieces instead. While that hiccup didn’t remove M&M’s from grocery store shelves, it did help make Reese’s Pieces an extremely popular candy.”

A risk is involved with every avenue of business. So don’t be afraid to branch out into the unexpected. You could be rewarded in the end.

5. Engage, Don’t Sell 

As a startup business owner and an entrepreneur, your first inclination will be to push a sale to everyone you meet. However, start with engagement first and sales will follow later.

With social media, it’s easy to engage your target demographic without looking like you’re just trying to advertise. Build brand trust by showing your support, whether of your community or your online following. This goes along with previous steps mentioned in this article. Sales will come after customers are listened to, credibility is established and your presence on various social platforms is recognized. In short, engagement.

5 Tips for Improving Your Email Marketing Campaign

Email is one of the most powerful marketing platforms. While serving a number of purposes, its greatest function is the ability to funnel your audience into one place.

According to Entrepreneur.com, “email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing.”

However, some email marketers end up narrowing their focus, limiting themselves to one goal: click-throughs. While getting the most traffic you can to your site is extremely important, you need to move a step further to keep your audience loyal to your or your brand.

Here are some tips to spruce up your email marketing campaign and keep your audience coming back for more.

1. Keeping Your Audience Informed 

Your first task is to make sure your email strategy is keeping your audience informed with important updates and reminders. This helps your brand stay fresh in the mind of your subscribers, and demonstrates value to them. Just make sure your announcements have real value and are relevant to your audience.

Don’t just send an email out for the heck of it. Stay focused and narrow your scope to contain what your audience will be interested in receiving.

2. Segment Your Email List 

Instead of lumping all your subscribers into one category and one email, try the segmenting approach. This means categorizing your subscribers based on relevant information, such as age, gender, activity to your site, purchase behavior or interests. People like personalization and feeling important as a customer.

According to a study conducted by Marketing Sherpa, “segmenting emails can boost email conversion rates by up to 208 percent.”

3. Timing 

As the saying goes, timing is everything. This goes for email marketing as well. Research shows that there are better times and days to send emails depending on your goals. According to coschedule.com data, the best time to send an email is between 10 and 11 a.m on Mondays during the week and on Sundays for weekends. Additionally, the best day to send emails to high open rates and clickthrough rates is on Tuesday.

Don’t forget about timezones too. Identify where the majority of your target audience is located and adjust your times and days accordingly.

4. Email Automation is Key 

If any of these steps seem overwhelming, remember that most email platforms have email automation. This makes it possible to send emails to different people at different times based on their time zones.

Familiarize yourself with this feature, as it will make your life easier and your audience reach more accessible.

Some email services are now introducing artificial intelligence for email marketing that will do all of this for you. Services such as Sendpulse, Infusionsoft, Active Campaign, and Ontraport, all offer this feature.

5. Social Media Integration 

Though this may seem simple, but a great way to encourage brand loyalty and keep a connection with your audience is integrating your social media into your email strategy.

According to Small Business Trends, “this mode of cross-pollination encourage some of your already-loyal social media followers to subscribe to your email list and encourages some of your interested email subscribers to get more involved on the social media front.” This way you will be encouraging more user participation, thus establishing stronger brand loyalty.

How Direct Response Can Work For Your Business

Deciding what type of marketing campaign will be best for your business is the first challenge when it comes to advertising. There are basically two types you can choose from. The first is “branding” or mass marketing. The goal of branding is to remind customers or prospects about your brand and the products and services you offer. The more times your ad is run, the more likely people are to have this brand in mind when they are considering making a purchase.

 

However, if you are a small or new business, this approach is not always feasible. This brings us to the second type of marketing: Direct Response.

Direct response marketing is all about giving your prospective customer a specific action, such a picking up the phone and calling for more information, following a link to a web address or joining your email list.

Here are some of the main benefits of creating a direct response ad:

Tracking

With direct response, you are able to keep track of what ad or which media compelled your customer to pick up the phone, visit your website or place an order. This tracking information will show you would advertisement is actually working for your business, which can save you a lot of time and money in the future.

Targeting

Because you are able to measure just how effective your ad is, you can also get your hands on value information such as specific niche markets, geographic zones, and demographics based on the clicks and calls you receive. Marketing is extremely effective when it can appeal to a narrow target market.

Special Offer

Usually, direct response marketing contains a special offer decided to get prospects to engage in your call to action. It doesn’t necessarily have to sell something; it is merely a device to get more traffic to your call centers or website. The offer focuses on the prospect rather than on the advertiser. It speaks of the prospect’s interests, desires, fears, and frustrations.

Demands a Response

Instead of simply presenting information, like advertising a 50-percent off sale, direct response marketing requires the customer to respond to receive the offer. Therefore interested prospects have an easy way to respond and learn more about your products. Whether it’s calling a toll-free number to hear more information or visiting your website, your customer is obliged to respond directly to you.

Personal

Overall, direct response is the best form of advertisement when it comes to establishing a relationship with prospective customers. If you want your business to excel, there needs to be some form of connection between you and the rest of the world. You need a personal touch to make a lasting impression.

 

For more information on direct response and how to market your business, visit us at mediapartnersworldwide.com or give us a call at (562)439-3900.

 

How Being a Good Listener Can Help Your Business

As Greek philosopher, Epictetus once said, “We have two ears and one mouth so we can listen twice as much as we speak.” This sounds like something your mother may have said to you as a child when you were too busy back talking instead of doing what she said.

However, with this logic -either Epictetus or your mother’s- good listening can affect every aspect of your life, even business.

Research shows that the average person listens at only about 25% efficiency. While most people agree that listening is a very important skill, most don’t take the time to improve their own skill set. We might focus on the mechanics such as nodding or eye contact, but a truly good listener goes beyond that.

Since the purpose of marketing and advertising is to influence peoples’ perceptions and behavior, good listening should be at the forefront of business skills to master.

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Why Listening is Important

Most companies try to listen to their customers as they are invested in their customer’s satisfaction. But are they understanding their customers?

Listening is more than the ability to hear what people say. It’s about being curious and contemplating someone’s desires and motivations. Empathy plays a huge role here.  In order to truly get a grasp of what your customers want, you need to able to put yourself in their shoes and be able to narrow down their incentives. Recognize that your customer has human feeling and emotions.

This capability is essential for marketing professionals who want to create messages people will notice, like, care about and remember when making a purchasing decision.

You can notice the ones that miss the mark. The ads feel strained or fake or the message fails to engage the audience.

Don’t let an ad fail due to simple miscommunication. Listen with full attention and implement your ability to understand.

Listening contributes to a personal connection between you and your customer. It also creates openness. If you are focused on listening to your customer instead of speaking as much as you can, there will be room for new ideas and brainstorming. Their authentic brand or ideas will be able to shine through.

So what is your next step?

Here is a list of 10 Tips for Being a Better Listener by Gianfanga Marketing Strategy that we found particularly helpful, and hopefully you will too:

1. Take the time. Marketing is a fast-paced business and there’s huge pressure to create campaigns and strategies quickly. But if you really want to succeed, you need to build in the time and budget up front to gather input from the client, customer, and prospect

2. Listen to the right people. Talk with the people you’re actually targeting with marketing – customers and prospects – not just your marketing colleagues or people like you.

3. Learn the lingo. If you want prospects to relate to your marketing messages, you need to know the terms and phrases they use when talking about their needs and your product.

4. Delve deeper. Go beyond the obvious questions (“Are you satisfied with our product or service?”) to more probing queries that help you understand the motivations that drive behavior. Make questions open-ended so people can use their own words.

5. Feel the emotion. How do people feel about your company and themselves when they use the products or services you provide? Do they feel confident, happy, pretty, smart, safe? Listen for the emotions underlying the purchasing decision.

6. Listen with your eyes and ears. People reveal a great deal with their body language when they talk. They lean in, make direct eye contact, and use their hands to emphasize their points. Watch carefully and notice the details; see what makes their eyes light up.

7. Don’t be judgmental. Be impartial and neutral when listening. Remove your own biases. It’s not about what you think – it’s about what they think.

8. Avoid stereotypes. Don’t assume you know what someone is thinking because they are young, old, male, female, married, single, a high school dropout, or a Ph.D. Making assumptions based on stereotypes or demographics is a common mistake.

9. Take careful notes. Relying on your memory can be dangerous, even if you’re under 30. It’s too easy to remember what you think someone said, not what they actually said. Record and transcribe the discussions. Focus groups always should be recorded for the marketing team.

10. Reflect on what you’ve heard. Think about the totality of the discussion afterward. What was the customer or prospect really telling you? What stands out most in your mind? What do they truly care about? This is what you need to know to create marketing campaigns and content that engage people on a human level.

Why Advertising Is Important To Your Business

Many Small Business Owners are apprehensive about hiring an Advertising Agency and assume it is going to cost them a ton of money. To the contrary, per Chron.com states, “the majority of advertising firms are sustained by running small campaigns with local media.” Therefore, no matter the size of your business, an advertising agency can greatly improve the awareness, reach and efficiency of your company.

Since ad agencies have unique resources such as media buyers, producers, researchers as well as experience in reaching consumers and specialized understanding of the marketplace, they are a great resource to help communicate what your company offers.

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While it’s true that ad agencies are an investment, you and your business could save considerable money by working with an agency who will likely have close ties to media channels, providing cheaper rates than an individual trying to work with them on their own. Media Partners Worldwide, for example, specializes in remnant radio which is advertising space that has gone unsold and as such is made available to us at a steep discount off of their normal rate cards close to airtime. This is due to our relationships with various broadcast partners. Agencies, like us, with a firm grasp on marketing, can keep costs down by running your ads at best times to provide an effective advertising campaign.

Since your brand is everything to you, as a business owner, developing and protecting your content can be complicated. Ad agencies understand this and know how to create brand awareness while offering you research to determine your most effective market.

This is especially great for small business who may not have the time or manpower to do this themselves.

To learn more about advertising, specifically remnant, and what we, at Media Partners Worldwide offer, check out our website at www.mediapartnersworldwide.com or give us a call at (562) 439- 3900