5 Tips for Improving Your Email Marketing Campaign

Email is one of the most powerful marketing platforms. While serving a number of purposes, its greatest function is the ability to funnel your audience into one place.

According to Entrepreneur.com, “email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing.”

However, some email marketers end up narrowing their focus, limiting themselves to one goal: click-throughs. While getting the most traffic you can to your site is extremely important, you need to move a step further to keep your audience loyal to your or your brand.

Here are some tips to spruce up your email marketing campaign and keep your audience coming back for more.

1. Keeping Your Audience Informed 

Your first task is to make sure your email strategy is keeping your audience informed with important updates and reminders. This helps your brand stay fresh in the mind of your subscribers, and demonstrates value to them. Just make sure your announcements have real value and are relevant to your audience.

Don’t just send an email out for the heck of it. Stay focused and narrow your scope to contain what your audience will be interested in receiving.

2. Segment Your Email List 

Instead of lumping all your subscribers into one category and one email, try the segmenting approach. This means categorizing your subscribers based on relevant information, such as age, gender, activity to your site, purchase behavior or interests. People like personalization and feeling important as a customer.

According to a study conducted by Marketing Sherpa, “segmenting emails can boost email conversion rates by up to 208 percent.”

3. Timing 

As the saying goes, timing is everything. This goes for email marketing as well. Research shows that there are better times and days to send emails depending on your goals. According to coschedule.com data, the best time to send an email is between 10 and 11 a.m on Mondays during the week and on Sundays for weekends. Additionally, the best day to send emails to high open rates and clickthrough rates is on Tuesday.

Don’t forget about timezones too. Identify where the majority of your target audience is located and adjust your times and days accordingly.

4. Email Automation is Key 

If any of these steps seem overwhelming, remember that most email platforms have email automation. This makes it possible to send emails to different people at different times based on their time zones.

Familiarize yourself with this feature, as it will make your life easier and your audience reach more accessible.

Some email services are now introducing artificial intelligence for email marketing that will do all of this for you. Services such as Sendpulse, Infusionsoft, Active Campaign, and Ontraport, all offer this feature.

5. Social Media Integration 

Though this may seem simple, but a great way to encourage brand loyalty and keep a connection with your audience is integrating your social media into your email strategy.

According to Small Business Trends, “this mode of cross-pollination encourage some of your already-loyal social media followers to subscribe to your email list and encourages some of your interested email subscribers to get more involved on the social media front.” This way you will be encouraging more user participation, thus establishing stronger brand loyalty.

Tips for Spring Cleaning the Office

Last week was the first official day of Spring, a sign of new beginnings and blossoming possibilities. It is also a time to rid yourself of clutter throughout your workspace. Just like spring cleaning your home, start this spring season by eliminating disorder, disinfecting and re-organizing the office.

Don’t know where to start? Here are some suggestions to make the most out of your spring cleaning.

Work Zones

Start by figuring out what you want and need out of your workspace on a daily basis. Create zones accordingly, such as a storage area for supplies, a library area for research and your computer space. These don’t have to be large zones, but rather spaces to prioritize each of your jobs.

Tip: Keep only what you really need at arm’s length. Rid yourself of visual clutter.

All That Paper Work

Despite efforts to go paperless, a lot of business still deal with piles and piles of paperwork weekly. This can not only clutter your workspace but it can also make your workload look overwhelming. Opt for creating folders or bins that are labeled by project or by a daily task. Color coding can also help if the project is especially lengthy. Knowing what needs your immediate attention and what you need to accomplish every day can help you feel less stressed as well.

Desk Drawers

We all have that drawer that someone become the “junk drawer” over time. Most of the time this drawer is the catcher for things you don’t want to deal with or have cluttering your desk. Invest in an organizer that compartmentalizes all these bits and pieces like pens, paper clips, elastics, and tape. Go back every few months and keep it neat.

Email and Desktop Clutter

Email pile up for everyone and so do desktop icons on your computer. When you are in a rush to make a deadline, you aren’t too concerned about the organization of your files and emails. During spring cleaning, take the time to delete unneeded emails. Create folders in your Outlook by client or task. Clean up your desktop so that every time you turn on your computer, the first thing you see isn’t a sea of icons. This might take a little bit of time, but when you are done, you will be so happy you did.

Disinfect

They say that one of the dirtiest surfaces is your work keyboard. Dirt, fingerprints, and dust can build up over time on your mouse, phone, and monitor. Use disinfectant wipes to clean these areas weekly. According to Forbes.com, “three-quarters of workers say a clean office makes them more productive.”

 

How to Stay Healthy With a Busy Schedule

We all know we should get enough sleep, make time to exercise and eat right. But if you’re like most entrepreneurs, chances are, you’re telling yourself that you don’t have the time.

However, staying healthy and feeling your best might be easier than you think. Here are our tips for keeping your health a priority while still sticking to your busy schedule.

Bring Meals to Work

Meal planning and eating right is probably your most difficult challenge. It is easier to grab a pre-packed granola bar than it is to make yourself a nutrient-rich breakfast. However, planning meals ahead of time will save you time, money and inches on your waist.

It’s only a hassle to do this the first week of starting the new routine. After that, it becomes second nature. Spend a few hours on the weekends cooking in bulk and preparing for your work week. Most foods will stay fresh in a Tupperware in the fridge for a few days. Also, don’t forget about the microwave! You can heat up frozen vegetables or meals you saved in the freezer. Just by dedicating an hour or two to bulk cooking and prepping can mean a world of difference.

Short, But Intense Workouts

Exercise is the first thing that we tend to delete from our schedules when our time is stretched too thin. However, if you don’t have a lot of time, you can get the most out of a workout by aiming for short but intense full-body workouts. This will burn more calories than training each body part individually. According to Pedro De Abreu on Virgin.com, “some simple ways to incorporate quick full-body exercises into your routine are installing a pull-up bar in your home, buying a jump rope, and doing burpees.” Research shows that exercise routines like high-intensity interval training are highly effective for burning fat and building muscle. And the best part is, you can do this anywhere.

Regulate Your Sleeping Patterns

Studies have shown that sleeping the recommended amount of seven to nine hours can increase productivity and is essential to your health. And if you can’t commit to maintaining this regular sleep pattern, research has shown that even a 15 to 20-minute nap will make you more alert. Make sleep a priority in your life, even if you have to schedule it in. Your body will thank you for it.

Hydration

Getting plenty of water throughout your day is extremely important. It helps keep you full, energized and extra focused. A healthy amount of H2O can also keep cold and sickness at bay. Eight glasses of water a day is the recommended amount to keep you feeling your best. Try keeping your water bottle on your desk to remind you to keep drinking.

Take Time Off When You Can

Vacations are important your mental and physical health. You may feel that you don’t have the time. However, taking a vacation and getting much-deserved time off will help you be healthier, happier, and more productive. No matter how jam-packed your schedule seems, book some down time. Take time to unwind and maybe even time away from Wi-Fi. Take time to just be.

Set Realistic Goals

Your wellbeing should be on top of your list of priorities. Neglecting your health is expensive and bad for productivity. Lack of sleep impairs your cognitive function and makes it harder for you to concentrate. Sacrificing your health for your job just doesn’t make sense in the long run. Set realistic goals for yourself so that you can actually accomplish them. If you work well with a written schedule, then pencil in when to drink your water, when to exercise and when to block off time to meal prep. It is all a matter of making your health a priority. Once you do this, you will find that despite your busy schedule, you still have time for you!

Why Advertising Is Important To Your Business

Many Small Business Owners are apprehensive about hiring an Advertising Agency and assume it is going to cost them a ton of money. To the contrary, per Chron.com states, “the majority of advertising firms are sustained by running small campaigns with local media.” Therefore, no matter the size of your business, an advertising agency can greatly improve the awareness, reach and efficiency of your company.

Since ad agencies have unique resources such as media buyers, producers, researchers as well as experience in reaching consumers and specialized understanding of the marketplace, they are a great resource to help communicate what your company offers.

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While it’s true that ad agencies are an investment, you and your business could save considerable money by working with an agency who will likely have close ties to media channels, providing cheaper rates than an individual trying to work with them on their own. Media Partners Worldwide, for example, specializes in remnant radio which is advertising space that has gone unsold and as such is made available to us at a steep discount off of their normal rate cards close to airtime. This is due to our relationships with various broadcast partners. Agencies, like us, with a firm grasp on marketing, can keep costs down by running your ads at best times to provide an effective advertising campaign.

Since your brand is everything to you, as a business owner, developing and protecting your content can be complicated. Ad agencies understand this and know how to create brand awareness while offering you research to determine your most effective market.

This is especially great for small business who may not have the time or manpower to do this themselves.

To learn more about advertising, specifically remnant, and what we, at Media Partners Worldwide offer, check out our website at www.mediapartnersworldwide.com or give us a call at (562) 439- 3900