Q: How do I advertise my company on SiriusXM Satellite Radio?
A: SiriusXM has over 29 million subscribers and reaches more than 58 million listeners each week. This is a substantial listenership and if you are not advertising to this audience you are missing out on a great opportunity. 30 and 60 second commercials are offered on most of their talk, news and entertainment channels. Some of the favorite channels for both listeners and advertisers include Howard Stern, Fox News, CNN and ESPN. Most of the music intensive channels on satellite radio do not accept advertising. To get started on advertising with SiriusXM, we invite you to reach out to us. As one of satellite radio’s pioneer media advertising partner agencies, Media Partners Worldwide is classified as a premium established vendor and a leading SiriusXM expert.
Q: How much does SiriusXM advertising cost?
A: Typically, you will want to budget at least $10K per week, as some of the premium channels require a minimum spend to attain placement on them. A smaller weekly budget may enable you to run on just a handful of the SiriusXM channels that accept advertising, and you may have to settle for more weekends on some channels. Also, a minimum of $10K per week allows us to build a SiriusXM advertising schedule with the frequency needed to maximize your results.
Q: What will it cost to advertise on Howard Stern?
A: A budget well above the $10K minimum should be allocated if you wish to include Howard Stern in your media buy, especially to provide a reach and frequency large enough to penetrate awareness and drive response from the Howard 100 audience. You can choose between airing recorded spots, or paying extra for a live read by Howard Stern.
Q: Which channels accept advertising?
A: There are approximately 40 satellite channels available for advertising including Family Talk, ESPN Radio, MLB Network, SiriusXM NFL Radio, Laugh USA, Jeff & Larry Comedy Roundup, Foxxhole, Howard Stern, SiriusXM Patriot, Fox News, CNN, CNBC, MSNBC, as well as several other urban, sports, trucking, comedy, news, and talk channels.
Q: How long will it take to get on the air?
A: It takes about 7 to 10 days to get your commercial on the air. This time allows our team to strategize, create and design the most effective schedule for your SiriusXM advertising budget. Again, this is based on historical analytics and acquiring our best bulk rates. Plus, using our years of expertise with different creative, it will take about 5 days to write and produce the most effective commercial for your campaign.
Q: How fast is SiriusXM growing?
A: Over the last eight years since the 2008 merger of Sirius and XM, the combined subscriber count has grown more than 50% and is now over 29 million strong. Furthermore, OEM penetration as a percentage of U.S. auto sales has reached 72%, meaning more than 2 of every 3 new cars sold in the USA now come with satellite radio pre-installed. In 2012, SiriusXM radios were factory installed in more than 50 million vehicles. Total factory installed vehicles is expected to reach over 100 million by 2018.
Q: What is the advantage of using Media Partners Worldwide to buy advertising on satellite radio?
A: There are many advantages to working with Media Partners Worldwide, a satellite radio expert. All the reasons will amount to saving you, time, money and expedite the time it takes you to get the best results. First of all, you can take advantage of MPW’s 10 years plus experience of buying large amounts of inventory on SiriusXM. In fact, MPW was one of the pioneer SiriusXM advertising agencies and was one of the very first agencies to spend millions in the early years of SiriusXM radio, utilizing them to advertise hundreds of different products.
- Because of this experience, MPW has become an expert resource on what channels and frequency work the best and has compiled vast historical data on what channels work best for each category
- You will take advantage of instant buying power and typically be able to save clients 30 to 50 percent due to their many clients that they already have annual contracts with
- If you can’t afford the minimum $10K per week for SiriusXM advertising, MPW can help you craft a media plan that strategically and carefully targets your market and demo
- Use experienced and proven writers to create commercials for you at little to no cost
- MPW will help you track each channel, with a separate phone or URL
- Phone number tracking provided free of charge
- Google analytics tracking
- Full campaign management – one stop shop for telemarketing, fulfillment, production and analysis
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