Niya basically runs our operation, from the friendly voice you first hear when you call MPW to inputting media trafficking of our clients’ advertising in our ad placement software, to business development, to coordinating our office and executive workflow.
What do you do for MPW?
I’m a Marketing Coordinator at MPW; besides recruiting new clients I also create and execute marketing campaigns for our current clients.
What do you like most about working in advertising?
I get a rush when I deliver my clients low CPC & high ROI. I like analyzing demographic & typographic data, I love statistics.
What do you like to do when you’re not working?
I don’t get much down time but when I do, I like to exercise, garden, or binge on Netflix.
What are your favorite kinds of clients?
Naming a favorite client would mean that I have clients that are my least favorite. There is no such thing; every client is equal and they all receive the same attention from me. I enjoy working on campaigns that start from the ground up because I have more creative freedom; rather than adding on to a multilevel marketing campaign where the client already has all the creative done.
Where did you graduate from?
I earned an AA degree in Radio Television Production from Long Beach City College and transferred to CSUDH, as the first honoree of the pathway to success presidential scholarship, earning a BA in Advertising & Public Relations and a minor in Business Marketing. Currently I am studying for the GMAT; I’m interested in pursuing a MA in Business Management.
What are you most proud of doing in your life?
Honestly, the thing that I am mostly proud of is that I am really good at multitasking and handling a lot of projects under tight deadlines. I am super woman! :-]
What is your favorite mobile app?
My favorite app has to be a tie between Pinterest and Instagram. I can spend hours on a thread about DIY.