5 Reasons To Use Live Streaming Services in Your Marketing Campaign

So your marketing campaign needs some work. You want to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to your business can help. Here are a few reasons why:

1. It is a natural progression

Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has now become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense that you’d want your business to be a part of that.  Videos are accessible, affordable, and their ROI has been tested and proven to work.

It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

2. It is cost effective

Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity.  All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.

3. It creates a community

Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.

This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.

4. It gives the option to provide education

You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.

Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.

5. It provides transparency

People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can now look behind the scenes as part of special presentations for free.

For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.

 

For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.com or call us directly at (562)439-3900

Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels out there today, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help you weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance

  • Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
  • Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.

  • Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting

  • Think about ways you can target your audience, such as by age, gender, interests or education. The more specific you are with targeting the stronger your engagement will be.
  • Create original posts, but don’t overwhelm your followers by post more than a few times a day.
  • Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
  • Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.

Analysis

  • Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
  • Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
  • Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.

For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.com or call us directly:(562)439-3900

5 Ways to Generate Leads for Small Businesses

As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is generating leads. Finding the unique way to attract people to your business requires strategy, patience, and creativity.

Here are 5 ways to engage potential customers and get them on the path of eventually buying your product or service.

1. Strong Branding

Customers love authentic companies who are strong with their message and consistent with their content. Millennials are typically more likely to support a brand if they feel they are reliable. (Check out our blog on millennials here!) So, don’t try and be everything to everyone.

Keep your brand strong by having a clear definition of who you are and maintain this definition throughout your content, visuals, and products.

2. Newsletter

If you don’t have a newsletter, you are missing out on ample opportunities to engage with potential customers. Make sure you put a newsletter sign up in every possible place that makes sense on your website.

Email campaigns are a great way to fight your way through the internet noise and be seen. Create your newsletters to include industry news, product announcements, and insights from your company. For more tips, check out our post on email marketing here.

3. Blogs

Nowadays, most reliable companies have a blog. It allows your company complete control of what is said on your niche topic and it also allows opportunities to have the undivided attention of your reader.

Create posts with statistics and credible information to authenticate your brand and allow your readers to learn. Give it real value and don’t make it all about you. Of course, there will be room to promote your product or service. But foremost, relay engaging information and join conversations that are prevalent in your field.

4. Networking at Events

Don’t forget about the real world in this predominately digital market. By going to events, you will meet people, expand your network and gain referrals.

Bring business cards and put yourself out there. Even if the event doesn’t directly pertain to your business, go anyway as it can bring about valuable contacts and leads.

5. Offers

You want to get potential customers to visit your website and an offer is a great way to do that. But keep in mind, that the offer must have enough value to a visitor to merit providing their personal information in exchange for access to it. An example of this would be creating an ebook on something prevalent and informative to your niche, or a special coupon code that offers a discount if the customers provide their email address.

Then you can use this information to send out your newsletter or latest blog post via email, which will keep your customers coming back for more.

 

Once you put all these elements together, you will establish brand awareness, connect with the potential customer and find what strategy works best for your company.

For more information on lead generation or how to market your small business, contact us here at Media PartnersWorldwide via phone (562) 439-3900 or email connectwithmpw@mediapartnersww.com

 

 

Marketing and Sales Tips for Startups

Starting a business can be overwhelming, to say the least. Because small business owners have to be whatever their small business needs, it can be difficult to master all the nuances that go into sales or marketing. And if you are not a salesperson, to begin with, you face an even bigger challenge.

However, innovative marketing ideas that will set you apart from competitors is essential.

Here are some marketing tips and tricks to help you with your startup or small business:

1.Create Credibility 

Networking and sharing your expertise with others can help you prove your abilities to your community. After establishing your niche, channel your energy into assembling a culture around your business. You can do this by offering an insider’s perspective to those on the outside.

Entrepreneur.com gives a few suggestions on how to achieve this: ” A blog can offer laymen the chance to understand your trade with a new perspective. A webinar or a podcast can help viewers (or listeners) feel like experts in your field. Speaking at an incubator, expo or niche event can put you in the role of the teacher and allow you to share your groundbreaking ideas with an immediate audience.”

These methods will establish a level of credibility in your field, which is more apt to generate interested customers.

 

 

2. Get “Out There” 

Allow with establishing your niche and increasing your credibility, you need to “be everywhere.” You want to be that brand that people notice when they’re walking down the streets.Even if they don’t know what your startup does, they’ll recognize your name.

This means going above and beyond blogging and being active on social media. Although these platforms and services are important, you can do more.

According to Forbes.com, “Some examples would be commissioning a mural on building and covering the streets with chalk, paint or displays. You could also make up bumper stickers and t-shirts and give them to employees or as freebies at events. They may not be the most unusual, but a creative shirt not only lets people have the chance to be different, it will make others want to jump on board – think Zaarly shirts floating around the Bay Area.”

This may seem a little “out there” but if you following the same method as everyone else, you could get lost in the crowd. Don’t be invisible.

Also, help the people discover your content by improving your ranking on Google. Use hyper-targeted keywords to power your social media-based audience. There are many platforms that can help you do this, like Socedo, a social media automation tool, where you can, for example, find Twitter users who post content using your niche keywords and engage with them over time.

It will take a little bit of fight to get noticed but it will be worth the hard work in the end.

3. Listen To Your Customer   

Customers may at times defy logic, but they are usually right. If you want to know what your potential audience wants, you need to pay attention to what they are saying. Review data, interview customer service reps, build a rapport through email, create a survey and, above all, be open and ready to listen.

 

4. People and Places 

It never hurts to pair with an unexpected partner or place to promote your product. A great example of this is, “the time M&M’s were offered a starring role in E.T. The offer was turned down, so the film went with Reese’s Pieces instead. While that hiccup didn’t remove M&M’s from grocery store shelves, it did help make Reese’s Pieces an extremely popular candy.”

A risk is involved with every avenue of business. So don’t be afraid to branch out into the unexpected. You could be rewarded in the end.

5. Engage, Don’t Sell 

As a startup business owner and an entrepreneur, your first inclination will be to push a sale to everyone you meet. However, start with engagement first and sales will follow later.

With social media, it’s easy to engage your target demographic without looking like you’re just trying to advertise. Build brand trust by showing your support, whether of your community or your online following. This goes along with previous steps mentioned in this article. Sales will come after customers are listened to, credibility is established and your presence on various social platforms is recognized. In short, engagement.

Pandora Marketing Tips

As the online and mobile market grows, so do avenues for advertising. Pandora, a music streaming service, offers a number of features to keep listeners happy and connected to their service.

However, as advertisers and marketers, you can use these features to effectively target your audience.

Pandora Features

Pandora plays music for users based on his or her preferences in musical artists. For example, if the user likes Led Zeppelin, they create a “Led Zeppelin” playlist and then Pandora will conclude that the listener wants to listen to classic rock. It will then take this information and play similar artists from that genre. The idea is that the listener will get a variety of music at their fingertips based on their favorite genres and artists.

The playlist is further enhanced by a feature that allows the user to provide positive or negative feedback about each song that the service selects. The system’s algorithm will take that feedback into account when selecting future songs.

These features allow Pandora to fine tune each user’s playlist in an attempt to become the “perfect” radio station.

With 81 million active listeners and almost 5 million subscribers, Pandora is an excellent option in delivering ads to a very specific, highly targeted market.

 

Types of Ads

Pandora is not limited to audio ads as you can run banner and video ads as well. The software can actually determine when the user is interacting with the screen. “This isn’t a difficult feat of engineering in and of itself, but the fact that the company leaders thought it important to determine when users are looking at the screen is a testament to Pandora’s efforts to monetize every aspect of its service.”

Audio

Audio ads expose listeners to your brand. If the user is listening to Pandora’s free service, then he or she can not skip these ads, giving you the opportunity to expose your brand to millions of listeners. And because ads are not allowed to run more than four minutes per hour, listeners will find them less invasive than regular radio.

Banners

Banner ads can help you engage your target market. Since listener are required to input their age, gender and zip code upon signing up for the service, marketers can have access to this information, making it easier to engage the types of listeners that will be interested in their brand. With banners, you have the advantage of creative interesting promotions, offer coupons and other relevant incentives to get potential customers to interact with your website or call center.

Video

There is still an opportunity for video ads as people look at their phones from time to time when Pandora is playing. However, it is advised to keep these ads brief, around 15 seconds. If you choose this options, make these ads entertaining and fresh to keep listeners engaged.

 

Other Facts

Ignite Visibility suggests creating a landing page so that you can track your traffic and click-throughs from the ads. “That way, you’ll know how many people are responding to your Pandora ads and how many of them are becoming paying customers. Use standard Google Analytics URL tagging on that page make sure you associate it with a Pandora campaign.”

Also, ” you need to make sure that you have a solution that tracks and attributes installs to the right partner. Tracking and attribution are complicated, but a deep understanding of how to get it right is crucial for your success,” according to Pandora for Brands.

Advertising on Pandora is affordable for both large and small companies. It costs less than buying a spot with a local radio station. There are approximately seven display ads per hour and two and a half audio ads per hour.

As you can seem between millions of subscribers and its targeting and ad capabilities, Pandora is a great option for your brand.

 

For more information, or how to get your brand set up with Pandora marketing, don’t hesitate to get in contact with us here at Media Partners Worldwide! Send us an email or give us a call! (562) 439-3900

We would love to help your business grow.

 

5 Tips for Improving Your Email Marketing Campaign

Email is one of the most powerful marketing platforms. While serving a number of purposes, its greatest function is the ability to funnel your audience into one place.

According to Entrepreneur.com, “email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing.”

However, some email marketers end up narrowing their focus, limiting themselves to one goal: click-throughs. While getting the most traffic you can to your site is extremely important, you need to move a step further to keep your audience loyal to your or your brand.

Here are some tips to spruce up your email marketing campaign and keep your audience coming back for more.

1. Keeping Your Audience Informed 

Your first task is to make sure your email strategy is keeping your audience informed with important updates and reminders. This helps your brand stay fresh in the mind of your subscribers, and demonstrates value to them. Just make sure your announcements have real value and are relevant to your audience.

Don’t just send an email out for the heck of it. Stay focused and narrow your scope to contain what your audience will be interested in receiving.

2. Segment Your Email List 

Instead of lumping all your subscribers into one category and one email, try the segmenting approach. This means categorizing your subscribers based on relevant information, such as age, gender, activity to your site, purchase behavior or interests. People like personalization and feeling important as a customer.

According to a study conducted by Marketing Sherpa, “segmenting emails can boost email conversion rates by up to 208 percent.”

3. Timing 

As the saying goes, timing is everything. This goes for email marketing as well. Research shows that there are better times and days to send emails depending on your goals. According to coschedule.com data, the best time to send an email is between 10 and 11 a.m on Mondays during the week and on Sundays for weekends. Additionally, the best day to send emails to high open rates and clickthrough rates is on Tuesday.

Don’t forget about timezones too. Identify where the majority of your target audience is located and adjust your times and days accordingly.

4. Email Automation is Key 

If any of these steps seem overwhelming, remember that most email platforms have email automation. This makes it possible to send emails to different people at different times based on their time zones.

Familiarize yourself with this feature, as it will make your life easier and your audience reach more accessible.

Some email services are now introducing artificial intelligence for email marketing that will do all of this for you. Services such as Sendpulse, Infusionsoft, Active Campaign, and Ontraport, all offer this feature.

5. Social Media Integration 

Though this may seem simple, but a great way to encourage brand loyalty and keep a connection with your audience is integrating your social media into your email strategy.

According to Small Business Trends, “this mode of cross-pollination encourage some of your already-loyal social media followers to subscribe to your email list and encourages some of your interested email subscribers to get more involved on the social media front.” This way you will be encouraging more user participation, thus establishing stronger brand loyalty.

Marketing to Millennial Women

If you read our blog about millennials last month, you know that there are currently 80 million millennials in the U.S. with an annual buying power of over $600 billion. With a prediction of millennial spending power of $1.4 trillion in the next five years, it is not a stretch to say that women will hold at least half of this trillion-dollar bank.

With that being said, it would behoove your company or business to have a female-driven millennial marketing campaign in mind.

For some agencies, marketing to millennials can be intimidating. According to a NewsCred study, 30% of millennials flat-out refuse to read content that doesn’t either entertain or inform them, 60% will only share content that is thought-provoking and intelligent, and 70% share content that makes them laugh. That is a pretty tall order.

However, marketing to specifically millennial women might be a little easier. After all, since “70% of millennial women consider shopping to be entertainment,” you have ample opportunities to put your company in the line of fire. 

Here are some tips on how to get to know female millennials to make the most out of your marketing campaigns:

Great Personal

If you take anything away from this blog post, this is it. Millennials want you to get SPECIFIC. Part of the reason your marketing campaign isn’t working is because it’s too broad. Millennial women want to feel like their brands “get” them. Know your audience well, and create smaller segments or niches to make them feel like they have your full attention.

According to NewsCred, “Sephora is doing an amazing job with this by using their “Beauty Insider” in-store buyer rewards along with their customized skin tone-matching technique to target products to specific shoppers based on their previous purchases and coloring.” If you don’t have the technology to personalize your product this way, you can start by personalizing your emails. “That will give you on average a 26% higher open rate.”

According to NewsCred, “Sephora is doing an amazing job with this by using their “Beauty Insider” in-store buyer rewards along with their customized skin tone-matching technique to target products to specific shoppers based on their previous purchases and coloring.” If you don’t have the technology to personalize your product this way, you can start by personalizing your emails. “That will give you on average a 26% higher open rate.”

 

Social Media

Millennial women make up the majority on social media platforms such as Pinterest and Instagram. Both of these as well as Facebook and Twitter are fertile grounds for brands to grow awareness as well as click-throughs. To get female millennials to engage with your brand, create lots of opportunities for open communication: Get them talking about your product, commenting on and sharing posts and reviewing your products online. Find ways to be part of their ongoing research and dialogue by responding to comments. Create hashtags and giveaways. Optimize all your content for multiple devices, and make sure your content is shareable. And finally, use attractive photos and aesthetically pleasing graphics to coincide with your brand’s theme. Millennial women are attracted to beauty, and we look to create beauty in our surroundings. Naturally, they want products, services, and offerings that look and feel professional. 

Millennial women are attracted to beauty, and we look to create beauty in our surroundings. Naturally, they want products, services, and offerings that look and feel professional. 

 

Be Inspirational

If you want your brand to succeed, make it inspirational. This generation of Millenials believes they can change the world or at least make it a better place. They’re thinking big, optimistic of the future, and are looking to be inspired. 

According to YFS magazine,”think of your brand as a movement and work to build a platform for realizing your customers’ aspirations. The goal here is to align your product or service with a bigger idea that transcends any single transaction.”

 

Diversity

43% of millennial are not white, according to a 2014 Pew survey. Since authenticity and relevance are two of the most important factors for successful content marketing, marketers should be doing their best to reflect the diversity of this generation. This includes race, gender identity, sexual orientation, family makeup, body type, and cultural background. 

A great example of a company utilizing this approach to marketing is  Dove’s Real Beauty campaign. With a clear agenda in mind, Dove features women of all sizes, shapes, and races. They not only show the value of millennial women through this campaign, they also showcase the realistic variety of women’s bodies. Campaigns promoting self-love, diversity and embracing your natural body are embraced by millennial women because they have been void of them for so long. As I mentioned before, millennials want to be inspired. 

Cold Call Tips and Tricks

Cold calling is challenging, but it doesn’t need to be something that’s feared. Even in a world of ever-evolving technology and multiple ways to contact potential clients, cold calling still remains one of the most cost-effective ways to reach new customers. Like any skill, cold calling takes some time to master.

It involves a lot of preparation, research and evaluating your approach. Thanks to social media and online databases, salespeople have the power to conduct pre-call research and learn important details about a lead before picking up the phone. This is extremely helpful, however, it isn’t the only step to mastering a cold call.

Here are some tips and helpful hints to keep in mind when making contact with potential customers:

Attitude is Everything

Your attitude affects all areas of your life. Even sales. Before you pick up the phone, you need to have the right attitude. Give yourself a pep talk. Stand up tall and make the call.

Be Persistent

You’ve got to be willing to keep calling people back again and again until you reach them and they are willing to speak with you. Adopt a mentality that won’t quit. The prospect will see (or hear rather) your dedication and commitment and could be more receptive to your call.

Believe in Your Product

At the risk of sounding robotic or unconvincing, you need to believe in the product you are selling. Your passion will come through in your voice and can be contagious to whomever you are speaking to. You also have to believe that your product has the best value. Convince yourself that even if your price tag is higher than the competitors, it is still the best value. If you convince yourself and tailor your pitch accordingly, you can convince your prospect as well.

Respect Your Prospects

Treat everyone with respect. After multiple calls in a row and a number of rejects, it can be difficult to keep your morale up. However, you need to start fresh with every call and treat each new prospect with respect and as if it is your first call of the day. Respect goes a long way!

Diversify

Never depend on one call. As Grant Cardone says from InsideSales.com, “Disappointment and rejection are not emotions, they’re indications that your model is broken and you don’t have enough business going on.” So don’t put all your eggs in one basket. You need a lot of calls to be successful. Don’t give up!

 

How Direct Response Can Work For Your Business

Deciding what type of marketing campaign will be best for your business is the first challenge when it comes to advertising. There are basically two types you can choose from. The first is “branding” or mass marketing. The goal of branding is to remind customers or prospects about your brand and the products and services you offer. The more times your ad is run, the more likely people are to have this brand in mind when they are considering making a purchase.

 

However, if you are a small or new business, this approach is not always feasible. This brings us to the second type of marketing: Direct Response.

Direct response marketing is all about giving your prospective customer a specific action, such a picking up the phone and calling for more information, following a link to a web address or joining your email list.

Here are some of the main benefits of creating a direct response ad:

Tracking

With direct response, you are able to keep track of what ad or which media compelled your customer to pick up the phone, visit your website or place an order. This tracking information will show you would advertisement is actually working for your business, which can save you a lot of time and money in the future.

Targeting

Because you are able to measure just how effective your ad is, you can also get your hands on value information such as specific niche markets, geographic zones, and demographics based on the clicks and calls you receive. Marketing is extremely effective when it can appeal to a narrow target market.

Special Offer

Usually, direct response marketing contains a special offer decided to get prospects to engage in your call to action. It doesn’t necessarily have to sell something; it is merely a device to get more traffic to your call centers or website. The offer focuses on the prospect rather than on the advertiser. It speaks of the prospect’s interests, desires, fears, and frustrations.

Demands a Response

Instead of simply presenting information, like advertising a 50-percent off sale, direct response marketing requires the customer to respond to receive the offer. Therefore interested prospects have an easy way to respond and learn more about your products. Whether it’s calling a toll-free number to hear more information or visiting your website, your customer is obliged to respond directly to you.

Personal

Overall, direct response is the best form of advertisement when it comes to establishing a relationship with prospective customers. If you want your business to excel, there needs to be some form of connection between you and the rest of the world. You need a personal touch to make a lasting impression.

 

For more information on direct response and how to market your business, visit us at mediapartnersworldwide.com or give us a call at (562)439-3900.

 

Q&A with MPW CEO Natalie Hale

Natalie Hale, CEO Media Partners WorldwideMedia Partners Worldwide, a women-owned business, was founded in 1997, by Natalie Hale and a small team of radio veterans working out of a garage. In honor of the 20th anniversary of Media Partners Worldwide, we asked Natalie to answer a few questions about entrepreneurship and starting a successful business on her own.

 

1. What three pieces of advice would you give to those who want to become entrepreneurs?

Don’t give up on having a family or put it aside too long. You can still have children and run a company. It just takes coordination with your partner. Sacrifices will be made, but it is worth having the fulfillment of a family and having your own business. One of my biggest regrets is putting a family on hold and thinking that it was selfish or impossible to do both.  Through the years, I have met many successful female entrepreneurs that manage to do both and make it work!

Don’t think that you have to have a lot of capital to get started. I started with some money in the bank, however, I really didn’t need it and was, fortunately, able to have immediate cash flow.  You just have to think smaller at first and know that if you don’t have capital you can still have your own business. Although it will grow more slowly and not have all the bells and whistles at first, you can still succeed.

Get a support group to help you. Without my ex-husband who was a mentor to me in business, I would not have been brave enough to move forward.  After being in business for a few years, I got involved with some different CEO groups that helped me with different ideas and problems.  These groups were invaluable and helped me so much with all the different decisions. From employee legal decisions, motivating and keeping employees,  balancing and figuring out my profit and loss, to dealing with the everyday emotional struggles that can come up day to day,  I learned so much from my CEO groups. I recommend that all entrepreneurs try to join a good group asap. It will help you make fewer mistakes, feel more confident and grow your business quicker with this invaluable support group.

2. What inspired you to start a new business venture? How did the idea for your business come about?

After working for CBS for almost 10 years, I was getting burnt out with the corporate stress and changes.  I decided to take a break and do my own thing temporarily, while I figured out what I wanted to do.  A client asked me to develop and place a NATIONAL radio campaign with 20k per week budget. Luckily, it successfully took off and that was the beginning of my business. I never worried about looking for a job again. I remember I agonized about the name of the company. I wanted it to sound bigger than life!

3. What sacrifices have you had to make to be a successful entrepreneur?

I sacrificed not having a child of my own for a long time.  I was terrified that if I had a baby, everything would fall apart and that I would not be able to manage my business.  It was when I was 40, that I finally accepted that with the help of my partner, I could really do both.

4. If you had the chance to start your career over again, what would you do differently?

Probably would have done more traveling when I was younger, and more networking in college. Many of my old college associates became entrepreneurs and I wish I would have kept better in touch with them, as there might have been more synergy and support to work together, Also, I do wish I would have gone to school and earned my MBA right after earning my BA. Running my company for 20 years, I feel like I have been through a rigorous MBA program now, but it would have been helpful and given me more confidence to grow the business bigger and more quickly if I had that structured information sooner.