5 Reasons To Use Live Streaming Services in Your Marketing Campaign

So your marketing campaign needs some work. You want to boost engagement, expand your marketing plan, accumulate new followers, and of course, sell more products. Well, live streaming may be able to your business can help. Here are a few reasons why:

1. It is a natural progression

Since you already know about the advantages of digital and video marketing, live streaming is your next step. Video marketing has now become interactive through live streaming. Video currently accounts for half of all Internet traffic, so it makes sense that you’d want your business to be a part of that.  Videos are accessible, affordable, and their ROI has been tested and proven to work.

It’s opening up an entirely new world of interactivity, and that’s something you should be taking advantage of.

2. It is cost effective

Cost is important especially when you are operating a small business. Well, live streaming is no more expensive than conventional video marketing, which has attributed to its rise in popularity.  All you need to live stream is a stable Internet connection and a good camera that can shoot in HD quality.

3. It creates a community

Live streaming allows people to communicate with each other while watching your video. Your target audience can comment and ask questions, thus forging a type of community guided by you and your brand.

This improves user experience in an organic, natural way that can bring about referrals and recommendations from your audience to boost the number of followers you have.

4. It gives the option to provide education

You are not just selling a product or service. In fact, you are proving education which adds value to your brand. Live streaming can allow you to provide an interactive lesson, seminars or lectures.

Customers can ask questions in real time and those questions can be addressed immediately, which clears up any confusion that blocks a potential sales conversion. This can also nourish your brand’s community and boost your interactions with your target audience.

5. It provides transparency

People want to know what your brand is all about, even behind the scenes. They want to gauge your authenticity. Live streaming makes that easier. Customers can now look behind the scenes as part of special presentations for free.

For example, you can show them a demo of your latest product. You can show them around the office and introduce them to some of your staff in real-time. The advantage this has over traditional video marketing is that you are designed to feel like you are in the room with them.

 

For more information about live streaming services for your business, visit us at www.mediapartnersworldwide.com or call us directly at (562)439-3900

Quick Tips to Improve Your Facebook Marketing Campaign

Facebook is one of the most under-utilized online advertising channels out there today, despite its popularity as a social media platform. With approximately 1.4 billion active users, it would behoove you to test the Facebook ad waters and build a proper strategy for your business.

In an attempt to help you weed out all the clutter, here are some quick tips to get you started on your Facebook marketing campaign.

Appearance

  • Coordinate your cover photo, profile picture and pinned posts to match your call to action. If you want to maximize engagement with your marketing campaigns, try matching your copy and creative across all three.
  • Use a recognizable profile picture. Since your profile picture is at the top of the page and used as your thumbnail, you want to make sure it’s something that potential customers or fans will recognize, like your logo.

  • Plan your “About” section, carefully. Since a preview of your “about” section is shown beneath your profile picture, it is going to be one of the first things people see. Make sure to write relevant information about your company and include your website.

Posting

  • Think about ways you can target your audience, such as by age, gender, interests or education. The more specific you are with targeting the stronger your engagement will be.
  • Create original posts, but don’t overwhelm your followers by post more than a few times a day.
  • Post during peak times. Websites, such as coschedule.com, offer analytics of the best time to post on Facebook and other social media platforms. For example, posts published between 1-4 p.m. usually have the best click-through and share rates.
  • Visual content is essential to succeeding on social media. Research has a shown the use of visual content in Facebook campaigns can generate 65% more engagement after only one month.

Analysis

  • Facebook offers features to track your engagement with followers such as “Insights.”For example, if you are looking for page specific data, like engagement rate per post, “insights” is a great tool to utilize.
  • Use tracking URLs with UTM codes to identify which posts are driving traffic and conversions to your website.
  • Promote your best content, the content that you know works. You don’t have to spend precious time in the beginning completely changing your campaign. If something has worked for you before, try it again.

For more information on using Facebook ads to promote your business, visit us at www.mediapartnersworldwide.com or call us directly:(562)439-3900

5 Ways to Generate Leads for Small Businesses

As small business owners know, there are many challenges to be faced when starting your own company. One of those obstacles is generating leads. Finding the unique way to attract people to your business requires strategy, patience, and creativity.

Here are 5 ways to engage potential customers and get them on the path of eventually buying your product or service.

1. Strong Branding

Customers love authentic companies who are strong with their message and consistent with their content. Millennials are typically more likely to support a brand if they feel they are reliable. (Check out our blog on millennials here!) So, don’t try and be everything to everyone.

Keep your brand strong by having a clear definition of who you are and maintain this definition throughout your content, visuals, and products.

2. Newsletter

If you don’t have a newsletter, you are missing out on ample opportunities to engage with potential customers. Make sure you put a newsletter sign up in every possible place that makes sense on your website.

Email campaigns are a great way to fight your way through the internet noise and be seen. Create your newsletters to include industry news, product announcements, and insights from your company. For more tips, check out our post on email marketing here.

3. Blogs

Nowadays, most reliable companies have a blog. It allows your company complete control of what is said on your niche topic and it also allows opportunities to have the undivided attention of your reader.

Create posts with statistics and credible information to authenticate your brand and allow your readers to learn. Give it real value and don’t make it all about you. Of course, there will be room to promote your product or service. But foremost, relay engaging information and join conversations that are prevalent in your field.

4. Networking at Events

Don’t forget about the real world in this predominately digital market. By going to events, you will meet people, expand your network and gain referrals.

Bring business cards and put yourself out there. Even if the event doesn’t directly pertain to your business, go anyway as it can bring about valuable contacts and leads.

5. Offers

You want to get potential customers to visit your website and an offer is a great way to do that. But keep in mind, that the offer must have enough value to a visitor to merit providing their personal information in exchange for access to it. An example of this would be creating an ebook on something prevalent and informative to your niche, or a special coupon code that offers a discount if the customers provide their email address.

Then you can use this information to send out your newsletter or latest blog post via email, which will keep your customers coming back for more.

 

Once you put all these elements together, you will establish brand awareness, connect with the potential customer and find what strategy works best for your company.

For more information on lead generation or how to market your small business, contact us here at Media PartnersWorldwide via phone (562) 439-3900 or email connectwithmpw@mediapartnersww.com

 

 

5 Tips for Improving Your Email Marketing Campaign

Email is one of the most powerful marketing platforms. While serving a number of purposes, its greatest function is the ability to funnel your audience into one place.

According to Entrepreneur.com, “email is so powerful that the Direct Marketing Association says that you can get a return on investment (ROI) of $38 for every $1 you invest in email marketing.”

However, some email marketers end up narrowing their focus, limiting themselves to one goal: click-throughs. While getting the most traffic you can to your site is extremely important, you need to move a step further to keep your audience loyal to your or your brand.

Here are some tips to spruce up your email marketing campaign and keep your audience coming back for more.

1. Keeping Your Audience Informed 

Your first task is to make sure your email strategy is keeping your audience informed with important updates and reminders. This helps your brand stay fresh in the mind of your subscribers, and demonstrates value to them. Just make sure your announcements have real value and are relevant to your audience.

Don’t just send an email out for the heck of it. Stay focused and narrow your scope to contain what your audience will be interested in receiving.

2. Segment Your Email List 

Instead of lumping all your subscribers into one category and one email, try the segmenting approach. This means categorizing your subscribers based on relevant information, such as age, gender, activity to your site, purchase behavior or interests. People like personalization and feeling important as a customer.

According to a study conducted by Marketing Sherpa, “segmenting emails can boost email conversion rates by up to 208 percent.”

3. Timing 

As the saying goes, timing is everything. This goes for email marketing as well. Research shows that there are better times and days to send emails depending on your goals. According to coschedule.com data, the best time to send an email is between 10 and 11 a.m on Mondays during the week and on Sundays for weekends. Additionally, the best day to send emails to high open rates and clickthrough rates is on Tuesday.

Don’t forget about timezones too. Identify where the majority of your target audience is located and adjust your times and days accordingly.

4. Email Automation is Key 

If any of these steps seem overwhelming, remember that most email platforms have email automation. This makes it possible to send emails to different people at different times based on their time zones.

Familiarize yourself with this feature, as it will make your life easier and your audience reach more accessible.

Some email services are now introducing artificial intelligence for email marketing that will do all of this for you. Services such as Sendpulse, Infusionsoft, Active Campaign, and Ontraport, all offer this feature.

5. Social Media Integration 

Though this may seem simple, but a great way to encourage brand loyalty and keep a connection with your audience is integrating your social media into your email strategy.

According to Small Business Trends, “this mode of cross-pollination encourage some of your already-loyal social media followers to subscribe to your email list and encourages some of your interested email subscribers to get more involved on the social media front.” This way you will be encouraging more user participation, thus establishing stronger brand loyalty.

Confident Body Language Tips for Success

We have all heard that confidence is the key to success. Studies have shown that those who appear more confident achieve higher status than their less confident peers. Appear is the key world here. If you feel that you lack confidence in some areas, working on your body language can actually make you appear more confident to others.

According to Barrie Davenport, author of Confidence Hacks: 99 Small Actions to Massively Boost Your Confidence understanding and managing body language boosts your confidence in two ways. “First, by managing your body language and sending appropriate signals in specific situations, you receive positive feedback and feel assured you aren’t sabotaging your own success or the perceptions of others….and more importantly, when you practice powerful, positive body language, you’re sending messages to your brain to reinforce positive, confident feelings.”

In other words, confident body language actually makes you feel more confident.

Here are some tips to for using body language to project confidence and credibility:

Posture

The first rule of appearing confident is your posture. Davenport says, “When standing you should be able to draw an imaginary straight line from your earlobe through your shoulder, hip, knee and the middle of your ankle.” Not only is good posture essential for keeping your bones and joints in proper alignment and avoiding back and neck pain, it also reflects a confident demeanor. Good posture is the key to looking self-assured.

By keeping your posture erect with shoulders back and head held high, you are telling the world that you are sure of yourself. Walking into a board meeting this way will send a message to your peers before you even open your mouth.

Engaged Body Language

Engaged body language involves using open gestures, smiling and nodding, and mirroring the expressions and movements of the other person. Mirroring body language is a way to bond and to build understanding. It truly is a powerful tool. Often times we don’t realize we are doing it. Make a mental note to practice this at your next business encounter and see if you notice any difference in the interactions between you and others.

Smile

Believe it or not, smiles have a powerful effect on us. They stimulate our own sense of well-being and can improve our health, stress levels, and our self-confidence. They relax our bodies and release endorphins that counteract with stress hormones. Smiling can also make you look more attractive and appear trustworthy.

With this in mind, smiling more often will not only benefit your own body but those around you. You want to not only appear strong and assertive but you want people to trust you as well. Practice smiling in the mirror and notice how your smile can make an impact on your presence.

Pitch of Your Voice

According to Forbes.com, “the quality of your voice can be a deciding factor in how you are perceived. Speakers with higher-pitched voices are judged to be less empathic, less powerful and more nervous than speakers with lower-pitched voices.”

Notice your own infections and how you are articulating your words when speaking in the workplace and on important phone calls. Since the sound of your voice is critical to how you are perceived by others, do your best to relax your voice to its optimal pitch.

Eye Contact

Strong eye contact is one of the greatest indicators of confidence. Even though some people were taught or raised in a culture where extended eye contact is inappropriate, most businesspeople from the U.S., Europe, and Australia all expect you to maintain eye contact 50-60% of the time. When you keep eye contact with the person you are talking to it indicates that you are focused and paying attention. It means that you are actually listening to what the person is saying and thus will have an appropriate response to follow.

If you feel uncomfortable, practice with someone you know like a friend or family member until you make it a daily habit.

Arms and Legs position

Sometimes when we are in an uncomfortable or in a vulnerable situation, we don’t know what to do with our arms or legs. Cross them or uncrossed them? Stand with our legs far apart or close together?

Carol Kinsey Goman of Forbes says, “When you stand with your feet close together, you can seem hesitant or unsure of what you are saying. But when you widen your stance, relax your knees and center your weight in your lower body, you look more “solid” and confident.”

Similarly with your arms, crossing them can suggest you are closed off, self-protective or defensive. To avoid this, pay attention to your body. Notice how you are feeling when your arms or legs are in a crossed position. What are you saying or what are others around you saying or doing? Focus instead on putting your hands on your lap when sitting or by your side when standing. Cross your legs at the knee, however, avoid crossing your arms at the same time.

The Hand Shake

Davenports says,” A firm, solid handshake is a universal sign of confidence, and everyone, including women, should have one.” It should be strong without crushing the other person’s hand and should also be accompanied with a few seconds of eye contact.

This sign of respect can give you and the person you are exchanging the handshake with, a boost of confidence.

Apparently, a lot of people feel inadequate about their handshaking abilities. In 2014, Bussiness Inquirer published an article saying that 70% of people don’t know how to give a proper handshake. Learning how to master this first impression is key to confident body language for success.

 

We hope you enjoyed these tips! Comment below with some of yours!

Tips for Balancing Work and Family Life

Work-life balance seems to be a common struggle for entrepreneurs and business workers, alike. In fact, according to a Harvard Business School survey, “94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week.” And according to Forbes.com,”nearly 20% of today’s workforce is a family caregiver during “off-work” hours.” Stress from an almost never-ending workday is damaging to your health, family, relationships, and overall happiness. And on top of that, it actually decreases your productivity.

Balancing work and your family life means something different to every individual, but there are ways to find the harmony between the two. Here are a few of our tips to help you harmonize both aspects of your life so that everyone is healthy and happy.

Scheduling

Kevin Kurse, Forbes.com contributor, wrote an article entitled, “Work-Life Balance: Tips From 24 Entrepreneurs Boiled Down To 1,” where he interviewed 24 leaders of start-ups and entrepreneurs, asking about their work and life balance. Out of all the tips and tricks, the most mentioned piece of advice was keeping a schedule. If you schedule time for work projects, shouldn’t you do that same for family and other areas of your life?

Kurse also says to schedule but don’t make a to-do list. Instead, put all your to-dos on your calendar. “If you want to have an amazing life, you have to be intentional about it. Your calendar is the plan for your time. And time equals life,” said Kurse.

Think about your top priorities and create block times on your calendar to accommodate them. Dinner with the family, going for a jog, date night with your significant other…treat all of these as you would a doctor appointment. You decide what means balance for you and create the life you want for yourself.

Unplug

Let’s face it. We are all glued to our phones. Whether for business or pleasure, your smartphone is as big of a distraction as it is a helpful tool. However, when it comes to working, it has also created expectations of constant accessibility. The workday never seems to end as co-workers and clients can have constant contact with you.

Instead, make quality time true quality time and turn your phone off. This act of self-control can actually make you a stronger person, as well as more present in your own life.  According to Robert Brooks, a professor of psychology at Harvard Medical School and co-author of The Power of Resilience: Achieving Balance, Confidence and Personal Strength in Your Life,  “Resilient people feel a greater sense of control over their lives,” says Brooks. Inturn, reactive people have less control and are more prone to stress. If you have scheduled a time to hang out with your family, then be with your family, wholeheartedly.

Slow Down

You are no use to your company or your family if you are burnt out. Not only will you be tired, but your creativity will be greatly stunted, affecting your job performance.

Slow down. Stop striving for perfectionism and start aim for excellence instead.

Healthy Self-care 

Self-care is the kind of activity that yields big positive benefits from just a few simple acts. A bit of self-care each day boosts your physical and mental health, and your work performance, as well.

Make sure you are getting your basic needs:

  • At least seven hours of sleep a night
  • Eat healthy food and avoid junk food and excessive eating or drinking.
  • Exercise.

Among these basics, schedule in time to meditate. Short, meditative exercises like deep breathing or grounding your senses in your present surroundings, are great places to start. “The more you do these, the more you activate your parasympathetic nervous system, which calms everything down, (and) not just in the moment,” says Psychotherapist Bryan Robinson, author of the book Chained to the Desk. 

Although self-care isn’t complex, it can be difficult to practice. It may feel selfish at times, but you won’t be able to help those around you if you don’t care for yourself first. Whatever you do to care for yourself will maintain your positive energy and capacity to juggle work and family caregiving.

 

Comment below and let us know how you stay balanced!

 

7 Ways to Improve Your Public Speaking Skills

Fear of public speaking is on the same list as fear of spiders and even death. We are all at least a little afraid to speak in front of a group of people. Whether it’s in a board meeting with your peers or on a stage in front of strangers, the fear is the same. But resisting public speaking engagements can hold an entrepreneur back since workshops, presentations, and pitches are a great way to network and gain support. With this in mind, here are some ways to improve your public speaking skills to get you out of your shell and into the spotlight.

1. Begin with the End in Mind

Like everything in business, you need to have your plan. Before you start working on your presentation, know your purpose. A great way to figure this out if you are struggling to articulate your main points is to ask yourself some focus questions. Such as:

  • What are you trying to accomplish?
  • What impact do you want to have on your audience?
  • Are you looking to inform? Inspire? Persuade?

Knowing your ultimate purpose and the desired outcome will help you stay focused on the preparation process.

2. Simplify Your Message

You are probably where you are today because of the depth of knowledge in your field of expertise. With all the information you have floating around in your brain, it is difficult to know where to start. Your impulse might be to impart as much of your knowledge as you can to your audience. However, don’t do this! You will overwhelm or bore your audience with unneeded details. Plus, you will lose sight of your focus points. Convey a few powerful ideas that your audience will remember. Simplify your message to include only the information you want your listeners to walk away with.

3. Prepare and Practice

Practice makes perfect is a popular saying for a reason. It works!

Don’t just wing your presentation. Have a clear roadmap of what you are going to say and rehearse it. It also helps to practice speaking in front of another person. Whether it be your spouse, partner or co-worker, get comfortable with speaking your points out loud onto listening ears. They might be able to give you feedback on something that you may have missed practicing alone. Preparation will also allow you to avoid the nervousness associated with being not quite ready.

4. Memorize Concepts, Not Content

While you are preparing and practicing, a helpful tip is to memorize your concepts, not your content. If you have a lot of information you wish to convey to your audience, you might feel overwhelmed when it’s time to starting memorizing. Memorization can lead to sounding over-rehearsed and unnatural. Plus if you forget something, you are left in an awkward silence.

Instead, create bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then you will be able to speak naturally about them and give a more flexible presentation, which in turn will be engaging for your listeners.

5. Connect with the Audience

Your speaking engagement will be far more effective if it’s tailored to your specific audience. Spend time learning as much as possible about attendees and gear your speech accordingly. Remember you are on the podium for a reason. You are there to inform, not prove that you are smarter than everyone. By trying to impress your audience with your intellect, you create more distance and could come across as arrogant.The more connected the audience feels to you, the more they’ll pay attention to what you have to say.

6. Body Language

90% or more of communication is nonverbal. Your audience will read your facial expressions, the tone of your voice, the way you use your hands, how you stand and move. A warm, easy smile and calm body immediately tell the audience that you’re comfortable and confident. Pent-up energy can be the death of a powerful speech. If it helps, roam the front of the room or the stage to expend some of that energy. And when the speaker is comfortable, the audience is, too. This is also true is you aren’t comfortable! Practice your speech in front of the mirror and critic what your body language is emulating to others.

7. Let Your Passion Show

Passion is infectious and contagious. Your enthusiasm will also keep your audience engaged. People like seeing passion radiate from someone. It is inspiring and entertaining to watch. If you are truly passionate about what you are speaking about, don’t be afraid to show it. Keep your personality throughout your speech and your listeners will feel a connection to your words.

 

 

Women’s History: The Rise of the Female Entrepreneur

Women’s History Month is a big deal for us at Media Partners. As a women-owned business, we want to see the triumph of female entrepreneurs and businesswomen everywhere. In honor of this historical month, we are spending the entirety of March posting blogs, articles, motivational posts and information centered around women in business and entrepreneurs.

Women’s History Month had its origins as a national celebration in 1981. Congress passed Pub. L. 97-28 which authorized and requested the President to proclaim the week of  March 7, 1982, as “Women’s History Week.” Later, in 1987, Congress designated March the month to celebrate Women’s History for the entire country, after being petitioned by the National Women’s History Project.

 

To show how far women in business have come, here is a look provided by National Women’s History Museum’s online exhibit. To see their full slideshow, click here!

This exhibit defines the term “entrepreneur” to refer to a woman who had an idea for a service or product and started a business of her own. American women have owned businesses as far back as colonial settlements.

Women did not historically use the word “entrepreneur” to describe their businesses until the late 1970s; before that, they called them “sidelines” or part-time projects and understood entrepreneurship to describe what men did.

But looking back, it is clear that women’s business ownership deserves a place in the broader history of entrepreneurship; hence the use of the term in this exhibit.

1910-1939

Up through the nineteenth century, women-owned businesses primarily included taverns and alehouses, millinery and retail shops, hotels, and brothels, and were often operated as a way to provide an income for women who found themselves without a breadwinning man. Business, then, was a way for a woman in potentially dire circumstances to provide for herself rather than become a social burden. 

From 1900 through 1929, Progressivism, feminism, consumerism and immigration all gave rise to a climate that was not only conducive to women’s entrepreneurship but also highly accepting of them. Like many women’s ventures at this time, their primary markets were typically other women, but New Women entrepreneurs often tinged their businesses with a sense of purpose beyond simple economics.

1940-1959 

World War II brought many women into the workforce, filling jobs so men could go off and fight. That same patriotic fervor also inspired many women to consider starting businesses of their own. The Boston Globe’s “women’s pages,” for example, featured Polly Webster’s column, “War Time Wife”, packed with tips for weathering the hardships of the war years—including how to generate income from home-based businesses. 

When World War II ended, women were pushed from wartime jobs for returning soldiers, and many went straight into businesses of their own.

 The Federation of Business and Professional Women’s Clubs and state officials—first in New York and then nationwide—ran workshops for aspiring entrepreneurs with advice from trailblazers such as Elizabeth Arden and male business leaders. There were advice books and free pamphlets. Reader’s Digest included women among the winners of its 1946 competition for best business ideas. The press hailed women entrepreneurs for helping to rebuild the economy by increasing the number of women-owned businesses from 600,000 in 1945 to nearly 1 million by 1950. 

By the 1950s—the age of celebrated domesticity—the home became the new site of, and justification for, starting a business. Everywhere women turned, they received messages that home and family were their primary roles. But the baby boom and an assortment of new consumer goods—from cars to clothes to appliances—also meant that even middle-class families needed more cash. Women stepped up, often capitalizing on homemaking skills to build businesses. They defined their home-based businesses as part of being a good mother. 

1960-1979 

By the early 1960s, the changing social and cultural landscape provided new incentives for would-be women business owners. Divorce rates escalated during the 1960s and single mothers struggling to balance childrearing and their new roles as providers saw in business a possible solution. Women, like beauty maven Mary Kay Ash and advertising executive Mary Wells, started companies of their own as a way to assert their independence in the male world of business. 

The Civil Rights and women’s movements of the 1960s and 1970s brought a new sense of purpose and a language of rights and empowerment to women entrepreneurs. Nonetheless, the result was a change in the way women understood themselves and their ventures, seeking not just to start businesses but to be seen as equals in the world of enterprise.

Feminists founded businesses along movement principles, such as publishing ventures that would give voice to women’s words and perspectives, including the Boston Women’s Health Book Collective, the Feminist Press, and Ms. Magazine. Women entrepreneurs also began to move beyond traditionally female categories and into previously male bastions of technology, metals, and finance.

1980-1999

By the 1980s, the hard work of the previous decades was paying off: women entrepreneurs like Martha Stewart and Vera Bradley…owned 25 percent of all US firms. What’s more, the public and politicians widely acknowledged that women entrepreneurs were a vital component of the nation’s economy. New initiatives, including how-to seminars and government programs, sought to ensure that women had the resources necessary to start and grow their businesses.

In 1988, urged on by the National Association of Women Business Owners (NAWBO), Congress passed The Women’s Business Ownership Act, which ended discrimination in lending, eliminated state laws that required married women to have a husband’s signature for all loans and gave women-owned businesses a chance to compete for lucrative government contracts.

2000-Present Day 

It’s been a bumpy ride for women entrepreneurs in the early 21st century: on the upside, their numbers continue to grow, and Key Bank, Goldman Sachs, and other institutions have increasingly launched financing initiatives targeted solely at would-be women entrepreneurs.

Technological innovation ramped up fast as the 1990s became the 2000s. That not only enabled women entrepreneurs to break into technology-based businesses in record numbers but also to use technology to start, run, promote and accelerate all types of companies. With faster and cheaper Internet, cloud and mobile technologies, women can manage a business from anywhere, with far less startup capital. 

But small and big, women’s ventures came to comprise 30 percent of all U.S. businesses—many of them today in categories that were once men’s alone. The lesson they teach is the power of possibilities and passion for transforming lives.

The next century promises to be even brighter for women’s entrepreneurship. 

 

 

Cold Call Tips and Tricks

Cold calling is challenging, but it doesn’t need to be something that’s feared. Even in a world of ever-evolving technology and multiple ways to contact potential clients, cold calling still remains one of the most cost-effective ways to reach new customers. Like any skill, cold calling takes some time to master.

It involves a lot of preparation, research and evaluating your approach. Thanks to social media and online databases, salespeople have the power to conduct pre-call research and learn important details about a lead before picking up the phone. This is extremely helpful, however, it isn’t the only step to mastering a cold call.

Here are some tips and helpful hints to keep in mind when making contact with potential customers:

Attitude is Everything

Your attitude affects all areas of your life. Even sales. Before you pick up the phone, you need to have the right attitude. Give yourself a pep talk. Stand up tall and make the call.

Be Persistent

You’ve got to be willing to keep calling people back again and again until you reach them and they are willing to speak with you. Adopt a mentality that won’t quit. The prospect will see (or hear rather) your dedication and commitment and could be more receptive to your call.

Believe in Your Product

At the risk of sounding robotic or unconvincing, you need to believe in the product you are selling. Your passion will come through in your voice and can be contagious to whomever you are speaking to. You also have to believe that your product has the best value. Convince yourself that even if your price tag is higher than the competitors, it is still the best value. If you convince yourself and tailor your pitch accordingly, you can convince your prospect as well.

Respect Your Prospects

Treat everyone with respect. After multiple calls in a row and a number of rejects, it can be difficult to keep your morale up. However, you need to start fresh with every call and treat each new prospect with respect and as if it is your first call of the day. Respect goes a long way!

Diversify

Never depend on one call. As Grant Cardone says from InsideSales.com, “Disappointment and rejection are not emotions, they’re indications that your model is broken and you don’t have enough business going on.” So don’t put all your eggs in one basket. You need a lot of calls to be successful. Don’t give up!

 

6 Ways to Boost Morale in the Office

Since employee morale can quickly make or break a company’s success, it is important for business leaders to keep spirits high. After all, low morale can lead to low productivity, poor teamwork and an increase in turnover. An effective leader will keep a close eye on the general morale in the office with simple and creative approaches.

Here are a few of the ways we at Media Partners Worldwide boost morale.

1. Show You Care

At Media Partners, we recognize every single employee’s birthday with a special lunch and themed decor. If someone is getting married or having a baby or celebrating a significant time in their life, we make sure to send gifts in acknowledgment. CEO, Natalie Hale, believes that being involved in employees lives let them feel loved and valued. Not just as employees, but also as family members and human beings.

“When people are loved, they will give more than you can imagine they could for you and your cause,” Hale said. “My employees are the lifeblood of the agency and I want them to know that they matter.”

2. Get Employees Involved 

“Whenever possible, I try to get my employees involved with office decisions. Recently, we were looking for a new buyer and several of the employees were involved in the interview process,” said Hale.

Delegating as a team to make decisions for the office on things like new software or new companies to work with can definitely boost the morale. Involving employees in the conversation, makes each person feel they are a valued member of the company. Everyone has their own individual thoughts and suggestions and it’s important for everyone to feel engaged and that their feedback makes a difference

3. Create a Comfortable Environment

Currently, we are in the process of rearranging the office to make it more comfortable for the staff and more welcoming to visitors. As I mentioned above, this is a collaborative effort. We are bouncing ideas off one another and giving our suggestions to our CEO. Comfort in the office is important because we spend the majority of our week in this building. People are more productive when their environments are healthy and happy.

4. Provide Lunches and Snacks

Food is always a great morale booster. Our CEO provides lunch on a weekly basis which the entire staff greatly appreciates. It is a way of showing us that we matter as well as a special treat to look forward to. Rewards such as these, or snacks, significantly improve the morale, as well as bond the entire office more closely together. In addition, outings like lunch at restaurants or a company happy hour are fun ideas to switch up the day to day routine.

5. Be Flexible About Time Off When Necessary

Your employees shouldn’t have to dread asking for time off. As dedicated as each staff member is to the business, they do have a personal life outside of the office. Necessary requests for family or health purposes require business leaders to be flexible and giving. This improves morale because employees know that if something comes up in their life, they won’t be penalized for it at work. Getting rid of any sense of dread, if possible, will allow your staff to actually be happy coming to work! And that is what every company wants. Happy employees!

6. Find Ways to Give Back to the Community 

Everyone feels great when they give back. During Christmas time, our office sponsored a family with the Long Beach Women’s Shelter. Our entire staff contributed generously and we eventually had bags and boxes full of presents to give to the family in need. Finding ways to contribute to your community will not only develop notoriety within your city, but it will also boost the attitude in the office.