Today’s Female Consumer – Romancing The Store

Welcome to the era of the empowered shopper. Nowadays consumers have deals in the palm of their hands Romancing the Storefrom Groupon to CouponSherpa. On the other hand consumers still want to be romanced. Sara from Chicago said that “shopping is electric – it just charges me up.” Sadly the increasing availability of online shopping can turn the most enjoying experience into mundane / passionless task. Women shop based on emotion; they go to the same stores because of the connection they have with the product and the great customer service. The digital world is separating that connection.

For more profile information on the smart, savvy, multi-channel female shopper visit to download the study, or better yet, contact MPW to better learn how to target the empowered consumer using both digital, broadcast, and print media.

Women in the Business of Creative

By Niya Doncheva, MPW Marketing Coordinator – The latest issue of Ad Week contains a great article on page 15 discussingCreative Female “minding thegender gap” in creative agencies. Mark Obrien, the North American president of DDB, declares that “we expect that if we remove the barriers, the rise will happen naturally” when asked about the gender gap in creatives. On the other hand, Tony Hess, the CCO of Wunderman, commented that “the emotional pull to have children & families really can’t be overlooked. We work in wonderful amazing business that is a lot of fun but is incredibly demanding.” This year alone, five women have been promoted to creative chief positions and award show juries have finally become equal in selecting their jurors. Debra Sercy of Grace Blue favors the changes in saying that “Women increasingly are in consideration because they’ve risen through the ranks, they have proven their ability, they’re agile, they’re fearless, they’re strategic, and they’re smart.” Read more about “Minding The gender Gap” by Andrew McMains in the April 20 issue of Ad Week (

Podcast Chatter – RAIN Summit at NAB Las Vegas

Here are some key points made about in-car media trends and podcasts at this week’s RAIN Summit West at the NAB 2015 in Las Vegas (source:

  • In-Car listening Survey Results: For those driving cars model years 2009 or older – 67% responded that they listen to AM/FM radio the most. The numbers are lower for people who drive cars that are 2010 and newer – only 47% said they listen primarily to AM/FM since newer cars typically have an adapter to plug in wireless devices. (Larry Rosin, Edison Research)
  • Norm Pattiz of Podcast One labeled the current era ‘the golden age of podcasting’ and likens the industry to the early days of traditional radio when programmers were still trying to figure out what kind of content would draw listeners
  • Pattiz likened podcasting to using a DVR to record TV shows. Once you start using it, you won’t go back to ‘traditional’ media consumption. He also said he’s seeing more big brands (such as Geico, Burger King) entering the podcast advertising market
  • Pattiz mentioned several revenue streams for podcasting including  advertising, subscriptions, product placement, merchandising and personality endorsements
  • Tom Leykis on the podcast panel said his podcast was less like traditional talk radio and more of a social network, where he could invite fans to events. Leykis said making money in podcasting was all about engaging the ‘true fans,’ the P-1s were his bread and butter
  • Leykis gave props to NPR for being ahead of commercial radio in rolling out a rich library of podcasts, offering narrowed down well produced content
  • Panelists suggested chopping long form talk radio shows into smaller slices, offering digital listeners interviews and shorter segments, rather than posting the entire show in a single podcast. (Although Leykis doubted that many commercial stations would pay someone $40k a year to make this happen)
  • In his ‘state of the industry’ address at the end of the day, RAIN Summit West founder Kurt Hanson said, except for Pandora, the online radio listening audience will remain flat for the next several years. Hanson likened today’s Internet broadcasting to the ‘great divide’ of days past.  Hanson said that’s when the FCC made broadcasters do more on their FM signals than simulcast their AM stations. Hanson says FM radio took off only when listeners could hear something that they weren’t already getting on AM
  • DRONES are big this year – both on the show floor – and in NAB sessions, with panels talking about the future of using drones for newsgathering, and the legal aspects of using them now and in the future

Women’s Media Consumption Habits

Men are different from women. Women are different from men. Of course. But how so? And as a marketer trying to reach women, how to understand and leverage the preferred media platforms to reach your intended audience? Especially, an audience that Merrill Lynch estimates to be $5 trillion. Meredith commissioned a study of women ages 18-67 to find out about preferred channels, digital preferences and what constitutes share-able content:


USA’s Top 10 Billing Radio Stations in 2014

BIA/Kelsey released its annual report of the top ten billing radio stations in America. KIIS-FM Los Angeles moved ahead of WTOP Washington, DC, ending WTOP’s four year reign as the USA’s billing leader. The Top 10:

  1. KIIS Los Angeles – $65.9 million – iHeartMedia – up $4M YOY for 2nd straight year
  2. WTOP Washington DC – $63.5 million – Hubbard
  3. “Z100” WHTZ New York – $51 million – iHeartMedia
  4. 880 WCBS New York – $49.2 million – CBS
  5. “104.3 My-FM”KBIG Los Angeles – $42.9 million – iHeartMedia
  6. “106.7 Lite-FM” WLTW New York – $41.5 million – iHeartMedia
  7. 1010 WINS New York – $41 million – CBS
  8. 660/101.9 WFAN New York – $41 million – CBS
  9. KROQ Los Angeles – $40.5 million – CBS
  10. 780 WBBM/105.9 WCFS Chicago – $39.2 million – CBS

Radio as a whole generated $14.3 billion from over-the-air and an additional $636 million in online revenue in 2014. A slight decline in over-the-air revenues in 2014 was more than offset by an increase in online revenues, resulting in an overall revenue increase for the nation’s radio stations collectively.

And in honor of April Fool’s Day, some of our favorite radio and other pranks this year:

  • Angel Radio in the UK told listeners they had to cut down on the number of hours they listened due to too many listeners!
  • An Irish station ran a news story regarding the International Naturist Association holding a meeting in a local hotel – and even had the hotel manager came on air to “confirm”
  • The Los Angeles City Council voted to move the City of Santa Monica “closer”. In approving the measure to relocate the beachfront town, they cited the desire to move it “at least, like, 20 minutes closer”
  • Amazon reverted back to its long ago – text heavy design