Radio and Digital Advertising Developments

Here are some radio advertising posts that have caught our eye (and ear) as of late:

Mobile app ‘clips’ radio ads to smartphone – Have you ever heard a great offer advertised on the radio while you’re doing something else and then forget about it later? Wouldn’t it be nice if you could “clip” it and have an interactive version of the information immediately on your smartphone?

Programmatic buying and real-time bidding – the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders.

Radio endures as leading music source – Morgan Stanley Research released a new report that shows that despite all the chatter about the growth of online streaming services like Pandora and Spotify, most music is still heard via traditional AM and FM. Radio accounts for 86% of music consumption and half of that is done while in a car. The report does address future trend expectations by citing that most newer cars come with Pandora, Spotify and iHeart Radio alongside SiriusXM, which enables splintering of the listening across many platforms beyond AM and FM.
Music Source Rankings

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iHeartRadio at 60M Registered Users

The tipping point for online streaming appears to be here.

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iHeartRadio announced this week that it has surpassed 60 million registered users, and that with the aid of its more than a thousand US radio stations, and a corporate rebranding, it has achieved brand awareness of 75% at the end of 2014, up from 5% the prior year.

Moreover, Edison Research’s The Infinite Dial 2014 reports that over the last month one out of every two US adults has listened to some form of streaming (broadcast streaming or personalized radio).

Streaming offers a whole new world of radio advertising opportunity. National advertisers are just beginning to understand the power and reach of streaming. With a little streaming encoder, you are able to reach potentially millions on mobile phones locally, nationally, and globally.

All the more reason to consider adding streaming to your media mix when considering broadcast and digital advertising options. Media Partners Worldwide is happy to assist, and we have enduring relationships with many of the major streaming leaders.